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Top 4 Questions about Local Online Advertising… Answered!

local online ads

How Do You Do Small Business Advertising?

Local online advertising connects local businesses to consumers in their local areas. People search for golf, food, etc. in a search engine as opposed to looking it up in the phone book. Local online advertising allows you, the small business, to get your name and contact information in front of people who are looking for YOU.

 

How does local online advertising work?

Local online ads uses specialized search engines that provide results based on the user’s location or the location they specify. Search engines can guess at a user’s location using the IP address of their computer where they are accessing the internet. Some small cities and towns have phone books that are targeted to that geographic location. These are excellent places for you to submit your site.

 

How do I know a directory is worth while?

  • Popularity of the Site – Enough Traffic? A site called Alexa will provide you with their site ratings. Alexa is a good place.and enter the directory into the web site. Alexa, one of the most popular site popularity websites, will give the most accurate indication.
  • Price – Very few directories are free, in which case you should have your website listed with them. If there is any cost associated to list with them, determine if the cost is worth it. Use the other four criteria to determine if it is worth the cost invested. (location, popularity, appropriateness, etc…)
  • Location – Does the directory cover your location or service area?
  • Appropriateness – Some local directories cater to specific types of industries. If your product if food, you don’t need to be listed in a golf directory. Make sure the type of directory is appropriate to your business type.
  • SEO – You want your listing to help your organic rankings. You can determine their Page Rank by visiting to prchecker.com.info. A page rank of 1 and 4 is not considered a major directory, while 5 and 10 is.

 

How do I submit a listing to a directory?

Once you have found local directories that are appropriate to your business, submit your site to them by filling out their forms and, if required, providing payment.

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This entry was posted on Tuesday, July 14th, 2009 at 2:06 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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