Managing a budget is a skill you are probably good at if you have your own business. And with the recent economic climate, you also know the hardships of meeting that budget. You may have considered allocating some funds to gift baskets for your clients, but gift baskets are expensive. You may be finding it hard to justify spending the dollars on something that has no tangible return.
On the other hand, gift baskets are marketing tools in disguise. Gift baskets also have the ‘personal touch’, which is very important for any small business. For certain clients, putting some of your advertising budget into gift baskets might actually gain you new customers.
Consider these business reasons to give gift baskets for your clients:
1. Advertising products and services to new clients.
This marketing strategy works if you have a potential client list established. Include samples and discount coupons in a gift basket to potential new clients.
2. Promote business from previous customers.
If your client database includes customers you have not seen in awhile, send gift baskets to remind them of your business. A small, personal reminder might be all you need to do to get their return business.
3. Upsell your past or current customers.
If you fulfill an order for a customer you believe might be one who can afford to purchase more — an upsell — a thank you gift basket thanking them for their purchase might be a good thing to consider. In the gift basket, make sure you include literature or samples of products that might be of interest to the client.
4. Advertise to customers about new products or services.
If you have new services or products to market, use gift baskets to inform past or current clients. Happy customers are much more likely to try your new offerings.
5. To keep your customers loyal and tell their friends.
Word-of-mouth advertising is both free and priceless, and loyal customers love to tell their friends about good business relationships they have. Keeping your relationships with current clients is one way to bring in good, reliable business.
With any marketing plan, you need to make sure you are advertising your products and services to the right people. If you are a small business offering services or products with a personal touch, then giving gift baskets might be the right marketing choice for you. Consider checking your business plan with the reasons listed above. If any of the reasons above make sense to you, consider adding gift baskets as part of your maketing plan to help expand your client base.
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